Last Updated: September 20, 2018
Your information and how our Site makes use of it
Our Site may collect up to two kinds of information: personal (such as your name and e-mail address) and aggregate information (such as the number of users who log on to the Site on a daily basis). As a general policy, no personally identifiable information is automatically collected from your visit to our Site. However, if you choose to participate in any promotions or e-commerce offered on the Site, you may be asked to provide us with personally identifiable information about yourself (“PII”). When you inquire about our services or sign up for emails about special promotions, we collect PII (which you provide) that may include your: (i) first and last name, (ii) email address; (iii) phone number; and (iv) browsing patterns. The PII you submit will be used to carry out your requests, respond to your inquiries, and to notify you (if applicable) regarding any promotions. Your PII may also be used by us and our affiliates (“Affiliated Third Parties”) to fulfill our services to you or provide you with additional services. You may always direct us by “opting-out” at the point where we ask for your PII, and we will not share or use your PII in order to provide you with additional services. However, if you do not want us to share this information, we may be unable to fulfill your request. In such case, please use our unsubscribe page and we will not share such information. We will not share your PII with entities that are not Affiliated Third Parties unless you give us express permission to do so by opting-in at the point where we ask for your PII.
From time to time, we may collect general statistical or aggregate information. Such information can include the type of browsers being used (e.g., Chrome®, Safari®, Edge®, Internet Explorer®, Firefox®), the operating system you are using (e.g., iOS®, Android®, Windows®, or Mac® OS), the number of users that visit a specific page on the Site and the nature and duration of such visits. This information may be used to help analyze Site traffic and improve our services. At no point, however, will the aggregated information personally identify you.
We reserve the right to disclose any personal or aggregate information if required to do so by law, including compliance with legal process served on Company, or if we believe that such action is necessary in order to (a) to protect or defend the legal rights or property of Company, the Site, or its users; or (b) in an emergency to protect the health and safety of the Site’s users or the general public.
You should refer to the rest of this Policy to see how we use, disclose and protect this information:
Information You Give Us
We collect information you give us when you use our Site. Examples include, but are not limited to, the following:
Automatically Collected Information
Similar in function to Cookies, Web Beacons (also known as pixels) are small, transparent images that collect information such as the IP address of the requesting computer, the time for which the material was viewed, the type of web browser that retrieved the web beacon image, and the existence of cookies previously set by the Site’s server.
Do Not Track Requests
The Site does not respond to browser-based, Do Not Track requests or signals. Further, Company does not allow other parties to collect PII over time and across different websites when a user accesses the Site.
This website is intended for use by individuals who are 18 years of age or older. Accordingly, Company does not knowingly, directly or passively collect information from individuals under the age of 18. If we create offers and products that make it appropriate to collect information from individuals under the age of 18, we will notify you of the change in this Policy.
USE OF PERSONAL INFORMATION
Internal Use of PII
In general, we use PII internally to serve our users or customers, to enhance and extend our customer and user relationships so our users or customers may take maximum advantage of our products and services. For example, by understanding how you use our Site, we are able to customize and personalize your experience. More specifically, we use PII to provide services or to anticipate and resolve problems with our Site, or to respond to customer support inquiries, and to create and inform you of new products or services from Company or others that may better meet your needs. You should review the following section to understand when Company discloses PII to non-affiliated third parties.
We may use information about you for our own internal statistical, design, or operational purposes, such as to estimate our audience size, or measure aggregate traffic patterns as well as to understand demographic, customer interest, and other trends among our users. We may outsource these tasks to third party analytic companies; however, the third parties may not use or disclose your personal information for any other purposes.
PII as well as aggregate information shared with our Authorized Third Parties may be stored on our internal equipment to which we allow access, or, the data may reside on their own respective external equipment.
Information about our users and the Site is one of our most important business assets. Therefore, information about our users, including personal information, may be disclosed as part of any merger or acquisition, creation of a separate business to provide the Site or fulfill products, sale or pledge of company assets as well as in the event of an insolvency, bankruptcy or receivership in which personal information would be transferred as one of the business assets of the Company.
Protection of Company and Others
As referenced above, we release personal information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies; to protect our rights or property, or to protect our users from fraudulent, abusive, or unlawful use of, our Site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Security of PII
We maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of PII in our custody and control. We also are committed to employing reasonable technology in order to protect the security of our Site. However, even with the best technology, no Site is 100% secure. We will take reasonable measures which we believe are appropriate to protect your PII from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer such information to take comparable steps to protect that security.
Third Party Websites
Please be aware that we provide links to third party websites from the Site as a service to our users and we are not responsible for the content or information collection practices of those sites. Please also note that these websites’ privacy policies will differ from those of Company. Therefore, we encourage you to review and understand their privacy practices before providing them with information.
Network and Information Security
You should be aware that Company has no control over the security of other websites on the Internet that you might visit, interact with, or from which you buy products or services.
Updating This Policy
If you have any questions, comments or concerns about this Policy, please contact info@ezFIRM.com .
ezFIRM offers surgical and non-surgical facial rejuvenation procedures performed under local anesthesia. ezFIRM medical procedures involve a certain amount of risk. Ask your ezFIRM physician to clarify expected results and carefully review patient consent forms for more information. Patients depicted are compensated and have given permission to appear in advertising for ezFIRM. Patients and their photos are from various doctors and have undergone one or more facial procedures as those offered at ezFIRM. Photos are for illustrative purposes only and do not constitute a promise, guarantee or representation of any particular doctor, procedure, outcome or experience. Recovery time and results will vary by patient and procedure.